My professional path
After spending a decade in the advertising world, in 2021 I took a leap and started my own small company. I failed to find product-market-fit but learned many valuable lessons at the intersection of entrepreneurship, tech and sales.
Freelance Developer & Digital Consultant
Jan 2021 - PresentSelf-employed, Berlin, Germany
Self-employed since 2021. Focus on web development since 2023.
Served as a contractor for 2 years at a mid-sized company on their Webflow website, where I fixed production issues, optimized bandwidth and backend architecture, and improved technical SEO and MarTech implementations. I also build and maintain websites for small and mid-sized companies.
A SaaS for website performance audits. It turns site reports into fixes a non-technical owner can apply.
Supported clients like Doozy Ltd. (SaaS) with digital strategy, content production, and QA.
Alongside side projects
Group Fitness Instructor & Founder Yoga Classes (9friends)
2019 - 2023Beat81, RH Gym Academy & 9friends, Berlin
Freelance HIIT coach for group fitness sessions (2019 - 2022)
Founded and taught yoga classes at 9friends (2023)
Mediaplaner (Team Media & Newsroom)
Aug 2018 - Dec 2020Deutscher Sparkassen- und Giroverband e.V., Berlin Metropolitan Area
As part of the Marketing & Communications team at DSGV, I managed and steered national media budgets with a focus on digital media and SEA activities. Working within the newsroom alongside creative and specialist teams, I also planned, conducted, and followed up workshops with business partners and agencies and reported the results to the leadership.
Freelance Digital Marketing Consultant
Dec 2017 - Jul 2018Self-employed, Berlin Area, Germany
Digital Marketing consultant for Berlin based startups. Handled social media campaigns, email marketing, and influencer/partnership deals.
Account Manager to Media Supervisor
Feb 2010 - Nov 2017Wavemaker Germany, Berlin / Düsseldorf
From Account Manager to Media Supervisor. As Media Supervisor, I served as client lead for Netflix (DACH), Formula E, and UFC, handling media strategy across digital, TV, and OOH.
Education
- Brandenburg University of Applied Sciences, Germany
Media Informatics (M.Sc., online programme) currently enrolled. Focus areas include human-computer interaction, user interfaces, mobile systems, game production, cyber security etc. - University of Cologne, Germany (Graduated 2015)
Bachelor of Science in Media Culture Studies / Media Psychology. - Assistant in Marketing Communications (Graduated 2010)
(German: Kfm. f. Marketingkommunikation). Vocational media school in cooperation with an apprenticeship at a media agency, Hamburg, Germany.
Have a project in mind?
Even if you are unsure about what you need exactly, just shoot me a short message and I'll get back to you asap!